Data Product · Live Tool

BurgReport: Fine Wine Pricing Intelligence

A live pricing-intelligence tool that aggregates fragmented market data into fast, usable benchmarks for fine-wine buyers, sommeliers, and retailers.

Role
Solo Builder / Technical PM
Product
Live pricing intelligence and market benchmarking tool
Stack
Next.js, external API integration, Vercel
Focus
Low-friction UX, data normalization, and fast time-to-value
BurgReport hero view

The Business Problem

Fine-wine pricing is fragmented and slow to evaluate. Buyers often have to cross-reference multiple merchant listings, inconsistent critic scores, and scattered vintage guidance just to get to a usable pricing view. That slows decision-making for collectors, sommeliers, and retailers, and increases the odds of weak pricing decisions. BurgReport was built to compress that fragmented research into a single benchmark view that can be used in seconds.

What I Built

BurgReport acts as a specialized aggregation and pricing-reference layer for fine wine. It provides:

  • Live price snapshots with average, minimum, and maximum retail pricing.
  • Merchant-count visibility.
  • A seen-price checker to compare an observed price against market benchmarks.
  • Normalized critic consensus across major sources.
  • Vintage and drinking-window context to make the pricing signal more useful.
BurgReport product snapshot
Product snapshot — live benchmark view

Technical Architecture and Constraints

This project was less about model development and more about API reliability, data normalization, and fast search-to-insight UX. Key challenges included:

  • Integrating external pricing data cleanly and consistently.
  • Normalizing messy third-party data into a usable schema.
  • Designing for near-instant utility with no login wall or onboarding friction.
  • Keeping the interface readable even when the underlying source data is uneven.

The result is a lightweight, fast interface built to deliver usable pricing context with minimal friction.

BurgReport normalization and pricing logic diagram
Normalization and pricing logic

Why This Matters

BurgReport proves a different product muscle than Reztrix. It shows:

  • Pricing and yield-management intuition.
  • Ability to turn messy external data into a usable product.
  • Strong low-friction UX instincts.
  • Comfort building live tools that depend on external APIs and normalization logic.